{"id":1617,"date":"2007-06-18T15:11:04","date_gmt":"2007-06-18T22:11:04","guid":{"rendered":"http:\/\/www.dfcint.com\/dossier\/?post_type=news&#038;p=1617"},"modified":"2014-10-28T20:33:33","modified_gmt":"2014-10-29T03:33:33","slug":"ea-restructures","status":"publish","type":"post","link":"https:\/\/www.dfcint.com\/dossier\/ea-restructures\/","title":{"rendered":"EA Restructures"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"alignleft size-full wp-image-12479\" alt=\"ea change-S\" src=\"http:\/\/www.dfcint.com\/dossier\/wp-content\/uploads\/2007\/06\/ea-change-S.jpg\" width=\"450\" height=\"252\" \/>JUNE 18, 2007 \u2022 In an effort to streamline decision making, speed new ideas to market, and better manage its global business, Electronic Arts announced that it would restructure its operations into four new groups. EA Games \u2013 Under label president Frank Gibeau, the group includes the <em>Battlefield, Burnout, Command &amp; Conquer, Medal of Honor, Need for Speed<\/em>, and <em>SPORE<\/em> franchises plus the EA Partners publishing business. EA Sports \u2013 With the franchise line-up already well established, executive vice president Joel Linzner will oversee this group until a label president is announced. The Sims \u2013 Under label president Nancy Smith, this group will see upcoming releases including <em>MySims<\/em> for the Wii and Nintendo DS, <em>SimCity Societies<\/em>, and <em>The Sims Castaway Stories<\/em>. EA Casual Entertainment \u2013 under label president Kathy Vrabeck, this group will focus on lighter, more accessible games, and include the <em>Harry Potter <\/em>franchise, Pogo.com and EA Mobile. A central development services group will be also be formed to provide company-wide technology support; as well as a global publishing group to maximize strategic planning, field marketing, sale and distribution support.<\/p>\n<p><span style=\"color: #0000ff;\"><em>Impact: Many of Electronic Arts\u2019 performance metrics seem to have flat lined.\u00a0 There must be concern that the company has grown into a bloated behemoth.\u00a0 New CEO John Riccitiello clearly has his hands full and some major changes can be expected.\u00a0 EA&#8217;s big challenge is to supplement its safe franchises and boost the level of successful new IP coming out of its development teams. However, from an operations standpoint, the new restructuring may provide less innovation than needed and appears mainly cosmetic.\u00a0 Its main achievement may be to highlight to investors that EA is already a leader in such hot buzz areas as virtual worlds (The Sims) and casual games.<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>JUNE 18, 2007 \u2022 In an effort to streamline decision making, speed new ideas to market, and better manage its global business, Electronic Arts announced that it would restructure its operations into four new groups. EA Games \u2013 Under label president Frank Gibeau, the group includes the Battlefield, Burnout, Command &amp; Conquer, Medal of Honor, [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[],"_links":{"self":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/1617"}],"collection":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/comments?post=1617"}],"version-history":[{"count":4,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/1617\/revisions"}],"predecessor-version":[{"id":12480,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/1617\/revisions\/12480"}],"wp:attachment":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/media?parent=1617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/categories?post=1617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/tags?post=1617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}