{"id":1542,"date":"2012-02-02T10:56:38","date_gmt":"2012-02-02T18:56:38","guid":{"rendered":"http:\/\/www.dfcint.com\/dossier\/?post_type=news&#038;p=1542"},"modified":"2018-07-11T20:07:19","modified_gmt":"2018-07-11T20:07:19","slug":"thqs-udraw-discontinued","status":"publish","type":"post","link":"https:\/\/www.dfcint.com\/dossier\/thqs-udraw-discontinued\/","title":{"rendered":"THQ&#8217;s uDraw Discontinued"},"content":{"rendered":"<p style=\"text-align: justify;\"><img loading=\"lazy\" class=\"alignleft size-full wp-image-1208\" title=\"uDraw-S\" src=\"http:\/\/www.dfcint.com\/dossier\/wp-content\/uploads\/2012\/02\/uDraw-S.jpg\" alt=\"\" width=\"400\" height=\"284\" \/>FEB. 2, 2012 \u2022\u00a0THQ discontinued its uDraw $49.99\u00a0game tablet for kids. The product sold\u00a0well enough during Christmas 2010 for the\u00a0publisher to ship 1 million units to retailers\u00a0for the holidays in 2011, yet sales proved\u00a0to be $100 million less than expected. During\u00a0the quarter THQ saw Saints Row the\u00a0Third move 3.6 million units, and WWE\u00a0\u201912 saw\u00a02 million units sold. THQ had already\u00a0announced it was exiting the licensed kids\u00a0business.<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000080;\"><em>Impact: What a difference a year makes.\u00a0THQ already reported that it was departing\u00a0the kids licensed IP business, and we suspect\u00a0the changed fortune of the uDraw only\u00a0hastened that departure. The message\u00a0THQ is getting is that its core franchises\u00a0are generating the revenue, although the\u00a0larger take-away is that much of the buzz\u00a0in the family\/kids segment has been stolen\u00a0by titles designed for the Kinect motion\u00a0sensor.<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>FEB. 2, 2012 \u2022\u00a0THQ discontinued its uDraw $49.99\u00a0game tablet for kids. The product sold\u00a0well enough during Christmas 2010 for the\u00a0publisher to ship 1 million units to retailers\u00a0for the holidays in 2011, yet sales proved\u00a0to be $100 million less than expected. During\u00a0the quarter THQ saw Saints Row the\u00a0Third move 3.6 million units, and WWE\u00a0\u201912 saw\u00a02 million [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[147,78],"tags":[389,359,119],"_links":{"self":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/1542"}],"collection":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/comments?post=1542"}],"version-history":[{"count":5,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/1542\/revisions"}],"predecessor-version":[{"id":16460,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/1542\/revisions\/16460"}],"wp:attachment":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/media?parent=1542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/categories?post=1542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/tags?post=1542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}