{"id":14697,"date":"2015-10-08T16:08:04","date_gmt":"2015-10-08T23:08:04","guid":{"rendered":"http:\/\/www.dfcint.com\/dossier\/?p=14697"},"modified":"2018-06-08T21:09:11","modified_gmt":"2018-06-08T21:09:11","slug":"ps4-now-349","status":"publish","type":"post","link":"https:\/\/www.dfcint.com\/dossier\/ps4-now-349\/","title":{"rendered":"PlayStation 4 Price Now $349"},"content":{"rendered":"<p style=\"text-align: justify;\"><img loading=\"lazy\" class=\"alignleft size-full wp-image-14699\" src=\"http:\/\/www.dfcint.com\/dossier\/wp-content\/uploads\/2015\/10\/PS4-New-Price-S.png\" alt=\"PS4 New Price-S\" width=\"400\" height=\"268\" \/>OCT. 8, 2015 \u2022 Three weeks after Sony Computer Entertainment <a href=\"http:\/\/www.dfcint.com\/dossier\/new-ps4-japan-pricing\/\" target=\"_blank\" rel=\"noopener\">reduced the MSRP<\/a> of the 500GB PlayStation 4 inside Japan, the console will go from $399 to $349 in the United States. In Canada, the new MSRP is $429, down from $449. Sony&#8217;s move returns the PlayStation 4 price to parity with the Xbox One, which has sold at <a href=\"http:\/\/www.dfcint.com\/dossier\/msft-confirms-1tb-xbx1\/\" target=\"_blank\" rel=\"noopener\">$349 since last June<\/a>. The new PlayStation 4 pricing corresponds with the October 9 release of Uncharted: Nathan Drake Collection. The Uncharted\/PS4 bundle, plus the standard Star Wars Battlefront PS4 Bundle arriving on November 17, are now both priced at $349. The Limited Edition Call of Duty: Black Ops III 1TB PS4 Bundle, releasing on November 6, will go from $449 to $429. No similar price reduction announcement was made for the European market.<\/p>\n<div id=\"attachment_11627\" style=\"width: 160px\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.dfcint.com\/my-account\/\"><img aria-describedby=\"caption-attachment-11627\" loading=\"lazy\" class=\"size-full wp-image-11627\" src=\"http:\/\/www.dfcint.com\/dossier\/wp-content\/uploads\/2014\/04\/01-Burst-Black-and-Blue.jpg\" alt=\"CLICK BRIEF ICON to register to get our latest Complimentary Brief\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-11627\" class=\"wp-caption-text\">CLICK BRIEF ICON to register to get our latest Complimentary Brief<\/p><\/div>\n<p style=\"text-align: justify;\"><em>Impact: <span style=\"color: #000080;\">We have been expecting the 500GB PlayStation 4 to get a price cut to $349 since<\/span> <\/em><a href=\"http:\/\/www.dfcint.com\/dossier\/1tb-ps4-tested\/\"><em>confirmation of a 1TB model<\/em><\/a><em><span style=\"color: #000080;\"> last June.<\/span> <\/em><a href=\"http:\/\/www.dfcint.com\/dossier\/new-ps4-japan-pricing\/\"><em>The pricing dynamics in Japan<\/em><\/a><em><span style=\"color: #000080;\"> are much different than they are in North America. Here, the PS4 has been a consistent leader in sales and SCEA has not faced market pressure to reduce the MSRP despite the $50 advantaged ceded to the Xbox One the last four months. But the fall is a different matter. With the delay of Uncharted 4: A Thief&#8217;s End to next spring, Sony does not possess an exclusive with the weight to compete with Halo 5: Guardians. In fact, all of Sony&#8217;s big hitters from this year&#8217;s E3 \u2013 The Last Guardian, Horizon Zero Dawn and Ratchet &amp; Clank \u2013are 2016 releases. For the rest of this year, Sony is relying on exclusive content for multi-platform titles, which isn&#8217;t as big a consumer inducement to buy. Faced with Microsoft Corp.&#8217;s penchant for releasing a slew of bundles tied to<\/span> <\/em><a href=\"http:\/\/www.dfcint.com\/dossier\/holiday-xbox-discount-returns\/\"><em>back door discounts during the holidays<\/em><\/a><span style=\"color: #000080;\"><em>, SCEA had little choice but to realign PS4 pricing. It is one thing to pitch the PlayStation 4 around great games coming next year, but Halo 5 is arriving late this month and we fully expect Xbox One sales to get a significant boost through the end of December.<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>OCT. 8, 2015 \u2022 Three weeks after Sony Computer Entertainment reduced the MSRP of the 500GB PlayStation 4 inside Japan, the console will go from $399 to $349 in the United States. In Canada, the new MSRP is $429, down from $449. Sony&#8217;s move returns the PlayStation 4 price to parity with the Xbox One, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[78,74],"tags":[450,31,76],"_links":{"self":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/14697"}],"collection":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/comments?post=14697"}],"version-history":[{"count":9,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/14697\/revisions"}],"predecessor-version":[{"id":15886,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/14697\/revisions\/15886"}],"wp:attachment":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/media?parent=14697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/categories?post=14697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/tags?post=14697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}