{"id":1095,"date":"2012-10-12T11:01:57","date_gmt":"2012-10-12T18:01:57","guid":{"rendered":"http:\/\/www.dfcint.com\/dossier\/?post_type=news&#038;p=1095"},"modified":"2018-07-02T17:24:34","modified_gmt":"2018-07-02T17:24:34","slug":"legends-boasts-32m-mau","status":"publish","type":"post","link":"https:\/\/www.dfcint.com\/dossier\/legends-boasts-32m-mau\/","title":{"rendered":"League of Legends MAU Reaches 32 Million"},"content":{"rendered":"<div id=\"attachment_1097\" style=\"width: 400px\" class=\"wp-caption alignleft\"><img aria-describedby=\"caption-attachment-1097\" loading=\"lazy\" class=\"wp-image-1097 size-full\" title=\"league-of-legends-evelyn-S\" src=\"http:\/\/www.dfcint.com\/dossier\/wp-content\/uploads\/2012\/10\/league-of-legends-evelyn-S-e1427067879317.jpg\" alt=\"\" width=\"390\" height=\"244\" \/><p id=\"caption-attachment-1097\" class=\"wp-caption-text\">League of Legends has become the most played F2P game.<\/p><\/div>\n<p style=\"text-align: justify;\">OCT. 12, 2012 \u2022 League of Legends has become the poster child for successful free-to-play games. According to Riot Games, the League of Legends MAU has reached 32 million active users a month, based on a total of 70 million registered accounts. Further, the game is attracting 12 million players a day, with an average of 3 million people competing against each other concurrently any hour of the day, with 1 billion-plus game hours played each month worldwide. League of Legend&#8217;s demographic is 90% male, with 85% of players between the ages of 16 and 30, and 60% who say they are enrolled in college or have completed some college. Based on these statistics, Riot claims League of Legends is the most game in the world.<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #3366ff;\"><em><span style=\"color: #000080;\">Impact: In the North America and Europe, League of Legends has attracted a sizable audience on its own as shown in the <\/span><span style=\"color: #800000;\"><a href=\"http:\/\/www.dfcint.com\/wp\/product\/game-tracking-services\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #800000;\">DFC PC Game Meter report<\/span><\/a><\/span><span style=\"color: #000080;\">.\u00a0 In the DFC Intelligence report on <span style=\"color: #000080;\">English language F2P games<\/span> it was noted that League of Legends was the biggest product in Western markets.\u00a0 However, now the game is a massive global success.\u00a0 Outside Western markets, the game has grown tremendously since its release in China through Tencent\u2019s acquisition of Riot Games in 2011. League of Legends takes great inspiration from the gameplay mechanics and art design of Blizzard\u2019s Warcraft 3 real-time strategy game, as well the Blizzard\u2019s Starcraft RTS based Defense-of-the-Ancients modification that is considered the genesis of the multiplayer online battle arena (MOBA) genre. Blizzard has been hugely successful in Asia for years led by Starcraft in Korea and World of Warcraft in China.\u00a0 Meanwhile, competitive multiplayer is now the strongest, most attractive gameplay feature for online games in China, whether through indirect competition on in-game metric leaderboards, or in direct player-vs-player game modes.\u00a0 Combining Blizzard-inspired gameplay and art design with engaging multiplayer action, backed by Tencent\u2019s massive pre-existing user base, was clearly the recipe for League of Legend\u2019s massive success that we think will be relatively difficult to replicate.\u00a0 It is possible Activision\u2019s upcoming Call of Duty Online, also being delivered to China via Tencent, could have similar market potential.\u00a0 Otherwise, League of Legends is arguably the world\u2019s largest, most successful F2P game attracting core gamers. <\/span><\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>OCT. 12, 2012 \u2022 League of Legends has become the poster child for successful free-to-play games. According to Riot Games, the League of Legends MAU has reached 32 million active users a month, based on a total of 70 million registered accounts. Further, the game is attracting 12 million players a day, with an average [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[168,78,66],"tags":[88,127,43],"_links":{"self":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/1095"}],"collection":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/comments?post=1095"}],"version-history":[{"count":7,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/1095\/revisions"}],"predecessor-version":[{"id":16373,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/1095\/revisions\/16373"}],"wp:attachment":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/media?parent=1095"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/categories?post=1095"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/tags?post=1095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}