{"id":10374,"date":"2011-08-02T19:43:41","date_gmt":"2011-08-03T02:43:41","guid":{"rendered":"http:\/\/www.dfcint.com\/dossier\/?post_type=news&#038;p=10374"},"modified":"2018-07-20T18:21:47","modified_gmt":"2018-07-20T18:21:47","slug":"ea-sports-season-tix","status":"publish","type":"post","link":"https:\/\/www.dfcint.com\/dossier\/ea-sports-season-tix\/","title":{"rendered":"EA Sports Season Ticket"},"content":{"rendered":"<p style=\"text-align: justify;\"><img loading=\"lazy\" class=\"alignleft wp-image-10375 size-full\" src=\"http:\/\/www.dfcint.com\/dossier\/wp-content\/uploads\/2013\/08\/easst_logo-S-e1427862662646.jpg\" alt=\"easst_logo-S\" width=\"400\" height=\"183\" \/>AUG. 2, 2011 \u2022\u00a0Starting with Madden NFL 12, Electronic Arts is making available the EA Sports Season Ticket for $24.99 a year.\u00a0 The biggest attraction is that it provides PSN and Xbox Live users the opportunity to play upcoming EA Sports titles three days prior to the official retail lease via a digital download of the full game. On the launch date, the trial download deactivates, but if gamers purchase the title, stats and achievements will automatically transfer. In related news, EA Sports head Peter Moore was promoted to chief operating officer to replace John Schappert, who recently left EA to join Zynga. Similarly, Jeff Karp, executive vice president of EA\u2019s Play label announced he was leaving for Zynga.<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000080;\"><em>Impact: On the console side of the business, EA Sports had lead the way with the overall company\u2019s embracing of digital revenue, particularly through the FIFA 11 Live Season DLC.\u00a0 On a July EA earnings call, Peter Moore revealed that Live Season had raised the overall FIFA 11 ARPU to $51 and only 40% of users who bought the game bought the DLC.\u00a0 By rough calculation, we estimate worldwide FIFA 11 DLC at over $50 million, clearly a non-trivial contribution to EA\u2019s overall digital revenue ambitions.\u00a0 We view the EA Sports Season ticket as an experimental digital offering that would likely appeal to only a niche set of console gamers who absolutely have to get their games first, instead of attracting a wider set of sports gamers as EA desires.\u00a0 If it gains traction it would be another positive step at growing digital revenue. If it goes nowhere it will be a good learning experience for EA with low downside.\u00a0 Furthermore, Peter Moore\u2019s promotion is another sign of how serious EA is about digital revenues.<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AUG. 2, 2011 \u2022\u00a0Starting with Madden NFL 12, Electronic Arts is making available the EA Sports Season Ticket for $24.99 a year.\u00a0 The biggest attraction is that it provides PSN and Xbox Live users the opportunity to play upcoming EA Sports titles three days prior to the official retail lease via a digital download of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[137,78,66],"tags":[53,256],"_links":{"self":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/10374"}],"collection":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/comments?post=10374"}],"version-history":[{"count":5,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/10374\/revisions"}],"predecessor-version":[{"id":16579,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/10374\/revisions\/16579"}],"wp:attachment":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/media?parent=10374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/categories?post=10374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/tags?post=10374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}