{"id":10300,"date":"2011-07-12T12:28:57","date_gmt":"2011-07-12T19:28:57","guid":{"rendered":"http:\/\/www.dfcint.com\/dossier\/?post_type=news&#038;p=10300"},"modified":"2018-07-23T20:29:07","modified_gmt":"2018-07-23T20:29:07","slug":"owlient-goes-to-ubisoft","status":"publish","type":"post","link":"https:\/\/www.dfcint.com\/dossier\/owlient-goes-to-ubisoft\/","title":{"rendered":"Owlient Goes to Ubisoft"},"content":{"rendered":"<p style=\"text-align: justify;\"><img loading=\"lazy\" class=\"alignleft wp-image-10301 size-full\" src=\"http:\/\/www.dfcint.com\/dossier\/wp-content\/uploads\/2013\/08\/Owlient-S-e1427864157267.jpg\" alt=\"Owlient-S\" width=\"400\" height=\"169\" \/>JULY 12, 2011 \u2022\u00a0Another major publisher bent on acquiring free-to-play studio expertise is Ubisoft. The company acquired\u00a0 Paris-based studio Owlient, which has been has been creating F2P content for six years, and has amassed over 25 million user registrations in that period. Owlient&#8217;s Howrse franchise has nearly 2 million monthly active users. Terms were not disclosed. In related news, Electronic Arts acquired PopCap Games in a deal that may go as high as $1.3 billion in cash and stock, depending on the latter&#8217;s revenue performance.<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000080;\"><em>Impact: The trend of traditional games publishers embracing new platforms and business models is a logical market adaptation strategy. While the EA-PopCap deal could be worth over $1 billion, we suspect the Ubisoft-Owlient deal was considerably smaller.\u00a0 This brings into question the potential financial return major publishers could expect.\u00a0 For EA, the strategy was to go big with PopCap\u2019s significant revenue stream from a mix of successful casual PC, online, social, mobile and console products.\u00a0 For Ubisoft, the strategy was to go relatively small (by comparison).\u00a0 But the commonality was that both publishers sought to buy additional expertise, rather build everything from the ground up and at minimum.<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>JULY 12, 2011 \u2022\u00a0Another major publisher bent on acquiring free-to-play studio expertise is Ubisoft. The company acquired\u00a0 Paris-based studio Owlient, which has been has been creating F2P content for six years, and has amassed over 25 million user registrations in that period. Owlient&#8217;s Howrse franchise has nearly 2 million monthly active users. Terms were not [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[123,78],"tags":[424,179],"_links":{"self":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/10300"}],"collection":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/comments?post=10300"}],"version-history":[{"count":5,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/10300\/revisions"}],"predecessor-version":[{"id":16597,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/posts\/10300\/revisions\/16597"}],"wp:attachment":[{"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/media?parent=10300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/categories?post=10300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dfcint.com\/dossier\/wp-json\/wp\/v2\/tags?post=10300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}