Japanese Video Game Companies Increase Focus on Western Markets

Japanese Video Game Companies Increase Focus on Western Markets

In a tough 2022, Japanese video game publishers did surprisingly well in the high-end North American and Europe markets.  This is an indication of a trend of Japan IP having a larger impact on the global market.  It also highlights some major differences between pay-upfront business models and live services/free-to-play models. Japanese Companies Dominated the Late 1980s and early 1990s With the rise of Nintendo in the 1980s, publishers from Japan grew by developing .....
Home Video Games Drive Increase For Sega Sammy

Home Video Games Drive Increase For Sega Sammy

For its third fiscal quarter ending 12/31/22, Sega Sammy saw sales increase 20% to ¥122 billion (nearly $1.1 billion).  Sales in the entertainment contents division rose 33% to ¥94 billion (about $800 million), with video game sales for that division growing 39% to ¥68 billion. Analysis Sega Sammy is a diversified company that is seeing much of its recent growth from its overseas home video game business.  Sega was a pioneer in home video game console systems back.....

Sega PC Games Sales Pick Up

FEB. 11, 2014 • In financial disclosures for the nine months ending December 31 Sega Sammy Holdings Inc. reported that its top selling retail games platform was Sega PC games. In addition, the number of PC titles sold versus the same period the previous year grew from 770,000 to 2.3 million units, an increase of 198%. Football Manager 2014, which was released in October, was the best selling PC title at 680,000 units. On console, the best selling title was Sonic.....

Sega Digital Games Drive Growth

AUG. 1, 2013 • Digitally delivered games are accounting for a larger portion of revenue at Sega Sammy Holdings Inc. For the first quarter ending June 30, the Sega digital games segment grew 60.8% to ¥8.2 billion ($82 million) compared to the same period last year. What’s more, Sega brought in more in digital sales than its packaged titles, which accounted for ¥7.6 billion ($76 million). Leading the upswing in digital games was Phantasy Star Online 2 that.....

Sega Shepherds MadWorld

OCT. 6, 2008 • Sega is working closely with the ESRB to ensure that its violent MadWorld game for the Wii gets no worse than an M rating when it releases next March. The publisher may not release the title in other markets until it examines consumer reaction to the U.S. release. Sega already doesn.....