Japan has seen an explosion in consumers buying virtual items in games and other applications
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$3,000, includes 85 page Powerpoint report

Unlike the U.S. where there has been a slow adoption of in-app purchases, consumers in Japan have rapidly embraced the purchase of digital content on social networks and mobile devices. The Secret of Gree & Mobage’s Success - How to succeed with in-App Purchase in the Mobile SNS Market was research and written by Enterbrain, the leading information provider for the Japanese game market.  The report looks at the size of the SNS market in Japan and provides insight into two of the most successful companies, Gree and DeNA and consists of a market breakdown and profile of leading providers. The heart of the report is a survey of 69,570 consumers in Japan and a second detailed survey of 1,600 social gamers. The goal is to understand the demographics, attitudes and purchase behavior of Japanese consumers on social networks. It is important to understand the secret of what worked in Japan in order to successfully develop other potential markets.

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