Star Wars: The Old Republic (SWTOR) Has a Fighting Chance at Building a Large Paying Subscriber Base

March 06, 2012

Star Wars: The Old Republic (SWTOR) Has a Fighting Chance at Building a Large Paying Subscriber Base

DFC Intelligence and Xfire Collaborate to Produce Deep Industry Research on Gamer Sentiment and SWTOR Retention Metrics

San Diego, March 6, 2012

The Electronic Arts/Bioware online massively multiplayer game, Star Wars: The Old Republic (SWTOR), represents one of the most ambitious releases in the history of the video game industry. According to a new study from research firm DFC Intelligence, done in conjunction with Xfire, the world’s leading social service for hard core gamers with more than 21 Million users, it appears that Star Wars: The Old Republic has the potential to be a successful long-term online subscription PC game. This is despite a general decline in high-end subscription game products and growing competition from numerous free-to-play games like Riot Games’ League of Legends, War Gaming’s World of Tanks, and S2 Games’ Heroes of New Earth and.

Star Wars: The Old Republic launched on December 20, 2011 and the study involved surveying over 4,000 Xfire users in January 2012 as well as analyzing actual game usage data that is tracked by Xfire’s game tracking application over a two month period from SWTOR launch until February 20, 2012. Based on analysis of this data, DFC believes that Star Wars has the potential to eventually reach over one million long term paying subscribers (defined as a subscriber that pays for over six months). “The current trend among large massively multiplayer online games is to have strong initial sales, after which users quickly lose interest and are not converted to long-term paying subscribers.” said DFC Intelligence analyst Jeremy Miller. This is in sharp contrast to the highly successful Activision Blizzard game World of Warcraft, which has maintained a large subscriber base since its release in 2004.

The DFC report points out that the data is still preliminary given that SWTOR is so new. “While early signs are fairly positive, over the next few months the plan is to closely monitor usage and consumer reaction to gauge how well Star Wars: The Old Republic performs over time,” said Miller. “The next three to six months will be critical to determine if the game can attract a large and sustained paying subscriber base.”

“The Xfire user-base is a strong trend indicator for gaming titles like Star Wars: The Old Republic and World of Warcraft” said Xfire Chief Marketing Officer, Juston Brommel, “One of the core product features that attract gamers to Xfire is the ability for users to track their game hours. This data gives Xfire and DFC terabits of insightful trends into which games users are playing and how often.”

The new report is part of an ongoing initiative between DFC Intelligence and Xfire to better understand the products that core PC gamers interact with. Custom reports and ongoing analysis of actual game play data from Xfire and other sources are also available by contacting DFC Intelligence.

About DFC Intelligence
DFC Intelligence (www.dfcint.com) is a strategic market research and consulting firm focused on interactive entertainment and the emerging video game, online game, interactive entertainment and portable game markets. Since 1995 DFC has published in-depth strategic market reports and subscription-based research services. DFC research is used by more than 300 leading companies in over 30 countries worldwide.

About Xfire
XfireTM provides the ultimate social experience for gamers by allowing players to chat and talk with groups of friends directly in-game across more than 2,300 titles and on multiple chat services like Facebook Chat, Yahoo!, AIM and Google Chat. Xfire also allows players to capture and share in-game media like videos, screen shots and live game broadcasts. It works regardless of game type, server browser, or gaming service that a player is using. Xfire eliminates the hassles of running multiple programs like IRC, instant messengers, Skype, or in-game friend lists to keep track of when and where a gamer’s friends are playing. Over $40 million has been invested in Xfire’s technology and the company has over 21 million users. Xfire is headquartered in Santa Monica, California. You can download the Xfire app from www.xfire.com.



 
 
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