Advertising and Video Games
September 12, 2011
As global video game usage soars, games are becoming increasingly attractive as a medium for advertisers.
Includes 45 page pdf report (September 2011)
Advertising and Video Games has five year forecasts for advertising in and around video games. Forecast are broken down by tupe of advertising (in-game, around game and advergames). There is also analysis of the types of advertising and recommendations for brands, advertising agencies, publishers and developers.