Nintendo Looks to Conquer Europe
April 29, 2008
Nintendo’s growing strength in
Ironically, a great deal of the PlayStation 2’s success in
The Nintendo DS and Nintendo Wii are enjoying tremendous success in
With the recent success of Nintendo, DFC Intelligence is now forecasting that over the next few years Nintendo’s systems will supplant Sony’s systems as the leader in most major European markets. Of course, the DS is already a smash hit in
The emergence of Nintendo in
Perhaps one of the most notable signs was with the recent release of Konami’s Pro Evolution Soccer 2008. This title came out with versions for seven different game systems including the Xbox 360, PlayStation 3, and Wii. The Wii version received the highest overall rating on review aggregator sites like Metacritic and Gamerankings.com. Soccer is arguably the most important game genre in
What will Nintendo’s success mean for the other platforms? It is important to note that DFC Intelligence is also forecasting strong sales for the PlayStation 3 and, to a lesser extent the Xbox 360. This generation is not expected to be a case of one platform dominating like the PS2 did in the last generation. One factor that will increasingly take hold in
Another significant point is that the Wii clearly will not be the only platform for software. One issue with the Wii is that it is designed to appeal to a more mass-market casual gamer. While DFC believes that the whole concept of bringing in senior citizens and other types of non-historical gamers is over-hyped, it is true that the platform does appeal broadly to consumers appreciative of a less intense video game experience, so the software-to-hardware tie ratio is expected to be lower for the Wii than it is for the Xbox 360 and PlayStation 3. In fact, DFC Intelligence forecasts that by 2011 software revenue from the PlayStation 3 will equal that of the Wii despite a lower installed base.
It appears inevitable that, for the PlayStation 3, Sony will lose a big chunk of its PS2 user base. However, in the long-term, DFC Intelligence believes the PlayStation 3 will be a fairly strong competitor. The biggest loser in Europe is likely to be the Xbox 360. Microsoft has seen its self-proclaimed fall 2007 “greatest holiday lineup in video game history” come and go with very little impact on the Xbox 360’s position in the European marketplace. To spur sales in 2008, Microsoft is being forced to lower the price of a system that is starting to look like a senior citizen as it approaches its third birthday.
The Xbox systems have enjoyed much greater success in the U.K. than in continental Europe. In large part this is because the U.K. does not have a strong PC game market like those found in other parts of Europe. However, as in the U.S. and Australia where intense violence is more popular with gamers, U.K. gamers enjoy first-person shooter (FPS) titles and the Xbox 360 is clearly the leader in that category. Unfortunately, outside of the U.K., DFC sees the Xbox 360 continuing to struggle in Europe.
A strong Nintendo presence in
During the month of May, DFC Intelligence is proud to be media sponsors for three major events: the Ion Game Conference in
Ion Game Conference
Nordic Game Conference
DFC Intelligence’s research services provide detailed strategic analysis of the interactive entertainment industry.
A sample of reports on the video game and PC game market include:
DFC Dossier The DFC Dossier is published ten times a year and provides subscribers with regular updates and analysis of the latest market trends. If you would like to see a copy of the latest DFC Dossier contact Ozzie Monge at email@example.com.
The Online Game Market This 800 page report contains a comprehensive analysis of the online gaming market. Includes current sales trends, market forecast, and in-depth company profiles.
The Market for Portable Video Games This 185 contains complete five-year forecasts by platform, a look at portable game software, portable game online trends, and business models and revenue expectations for game publishers.
Worldwide Market Forecasts for the Video Game and Interactive Entertainment Industry Complete five-year forecasts for all individual console and portable game platforms by region (Asia, Europe, North America, rest of world)) through 2012. Also included are PC game forecasts and historical sales figures. The report has several scenarios for future market growth including an analysis and forecasts for new systems from Sony, Microsoft and Nintendo, as well as portable game systems.
The Business of Computer and Video Games This report includes an historical analysis, overview of individual hardware system, top-selling games, game genres, consumer demographics, business models, retailer profiles, marketing elements and case studies, industry trends.
Market Leaders in the Video Game and Interactive Entertainment Industry This 750+ page report profiles major companies in the interactive entertainment industry. Each individual company report is about 25-50 pages and has an historical background, financial overview, product analysis and a frank assessment of the outlook for that company.
Overview of the Video Game and Interactive Entertainment Industry This report is designed to provide an overview of some of the key trends in the video game and interactive entertainment. The focus is on highlights from the forecasts and analysis of trends, game genres and business issues found in DFC reports.
The Game Market in China This 350 page report contains a complete look at the rapidly growing Chinese game market, including forecasts to 2010, government regulations, market entry strategies, business models, distribution options, game genres and numerous company profiles and case studies.