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The Themis Report on Online Gaming 2004 Released January 2004 Copyright 2003,2004 THE THEMIS GROUP
Lead Author: Nova Barlow Contributors:
TABLE OF CONTENTS Foreword....................................................................................................................2 I Introduction..............................................................................................................3 II. Consumer Profiles...................................................................................................4 2.1 The Pyramid of Gamers....................................................................................4 2.2 Consumer Trends...........................................................................................7 III. Business Models....................................................................................................9 3.1 Historical Models.......................................................................................... 93.2 Contemporary Models ....................................................................................113.3 Emerging Models ...........................................................................................21IV. Online Game Companies .........................................................................................274.1 NCSoft Corporation........................................................................................27 4.2 Sony Online Entertainment, Inc. .................................................................................................284.3 Electronic Arts, Inc. ......................................................................................................................294.4 Mythic Entertainment, Inc. ..........................................................................................................314.5 Microsoft Corporation .....................................................................................324.6 Turbine Entertainment Software Corp. .......................................................................................334.7 UbiSoft Entertainment, Inc. ..........................................................................................................344.8 Funcom Gmbh ................................................................................................354.9 Vivendi Universal Games..................................................................................36 4.10 Blizzard Entertainment ....................................................................................374.11 Atari Inc. (Formerly Infogrames) .......................................................................384.12 GameSpy Industries, Inc ..................................................................................39V. Selected Topics in Online Games .................................................................................415.1 The Asia-Pacific Market for Online Games .............................................................415.2 Sports Wars ...................................................................................................485.3 Finding New Life Online ....................................................................................535.4 Monetizing the MMG .......................................................................................565.5 Fast Forward 2014 ............................................................................................61VI. The Future of Online Games......................................................................................67 6.1 Subscriptions ..................................................................................................686.2 Other Business Models .....................................................................................696.3 Trends ............................................................................................................69VII. Appendices .............................................................................................................717.1 Glossary of Online GameTerms ............................................................................717.2 History of Online Games .....................................................................................867.3 List of Online Games ..........................................................................................104Contributors ..................................................................................................................119
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