|
EXECUTIVE SUMMARY |
12 |
|
|
ANALYSIS OF STREAMING GROWTH TRENDS AND INVENTORY
AVAILABILITY |
12 |
|
|
AD INSERTION MARKET DYNAMICS |
12 |
|
|
STREAMING VIDEO |
14 |
|
|
STREAMING AUDIO |
18 |
|
|
TOTAL STREAMING AD-RELATED MARKET FORECASTS |
19 |
|
|
BANDWIDTH PROVIDERS |
21 |
|
|
ENHANCED TV |
22 |
|
PART ONE: STREAMING VIDEO MARKET OVERVIEW AND
FORECASTS |
25 |
|
|
INTRODUCTION |
25 |
|
|
DEFINTIONS OF TERMINOGY USED IN THIS RESEARCH REPORT |
26 |
|
|
FORECASTS |
28 |
|
|
TOTAL STREAMING AD-RELATED MARKET FORECASTS |
28 |
|
|
MARKET DYNAMICS: AUDIO AND VIDEO STREAMING AD INSERTIONS |
31 |
|
|
ANALYSIS OF STREAMING VIDEO GROWTH TRENDS AND INVENTORY
AVAILABILITY |
34 |
|
|
NARROWBAND, BROADBAND VIDEO CONTENT CATEGORIES AND RICH
MEDIA ADVERTISING |
37 |
|
|
CONTENT CATEGORY ANALYSIS BY MONTH—2000 |
48 |
|
PART TWO: STREAMING VIDEO AD AVAILS |
77 |
|
|
STREAMING AD AVAILS: THE FORM AND FORMULA OF DIGITAL AD
INSERTION |
77 |
|
|
ANALYSIS OF AD MEDIA FORMATS SUPPORTING AUDIO/VIDEO
STREAMS |
78 |
|
|
ANALYSIS OF IN-STREAM VIDEO AVAILS AND PROMOTIONAL SPOTS |
93 |
|
|
IN-STREAM AD CAPABILITY ON INTERNATIONAL SITES |
103 |
|
|
ANALYSIS OF CABLE NETWORK BRANDS WITH ONLINE VIDEO
EXTENSIONS |
104 |
|
|
ANALYSIS OF ADVERTISING FORMATS ON SPORTS SITES WITH
RICH MEDIA |
109 |
|
|
AD INSERTION AND MONETIZATION ANALYSIS FOR MUSIC VIDEO
SITES AND DESTINATIONS |
113 |
|
|
ANALYSIS OF ADVERTISING FORMATS AND INTERNET TV SITES
AND DESTINATIONS |
116 |
|
|
ANALYSIS OF IN-STREAM ADVERTISING AND BUSINESS MODELS ON
FILM SITES |
119 |
|
|
ANALYSIS OF ADVERTISING FORMATS SUPPORTING VIDEO STREAMS—BY
CONTENT CATEGORY |
120 |
|
PART THREE: STREAMING AUDIO AD INSERTION |
128 |
|
|
INTRODUCTION |
128 |
|
|
INTERNET AUDIO AD INSERTION |
130 |
|
|
AUDIO REP FIRMS AND INSERTION PROVIDERS |
130 |
|
|
LIGHTNINGCAST |
131 |
|
|
AD MEDIA |
132 |
|
|
CASE STUDY: THE ENERGIZER BUNNY |
133 |
|
|
STARCOM |
135 |
|
|
COOLLINK BROADCAST NETWORK |
137 |
|
|
MEDIAAMERICA |
139 |
|
|
HIWIRE |
140 |
|
|
INTERNET AUDIO BROADCASTERS AND STREAM AGGREGATORS |
142 |
|
|
STREAMAUDIO |
142 |
|
|
WARPRADIO.COM |
144 |
|
|
HOUSE OF BLUES (HOB.COM) |
146 |
|
|
LIVE365.COM |
147 |
|
|
SURFERNETWORK/BROADCAST URBAN |
148 |
|
|
MP3.COM |
149 |
|
|
MOVING INTERNET AUDIO BEYOND THE PC |
151 |
|
|
IM NETWORKS |
151 |
|
|
RADIO FREE VIRGIN |
152 |
|
|
REAL NETWORKS |
153 |
|
PART FOUR: BANDWIDTH PROVIDERS |
166 |
|
|
INTRODUCTION |
166 |
|
|
BANDWIDTH PROVIDER AND INFRASTRUCTURE SUPPORT CASE
STUDIES |
168 |
|
|
ACTIVATE |
168 |
|
|
AKAMAI TECHNOLOGIES |
170 |
|
|
DIGITAL ISLAND |
171 |
|
|
E-MEDIA |
175 |
|
|
GLOBIX |
176 |
|
|
iBEAM BROADCASTING |
178 |
|
|
CASE STUDY: SELLING DESTINATION INVENTORY |
180 |
|
|
LIVE ON THE NET |
180 |
|
|
OTHER STREAM-RELATED APPLICATIONS AND SERVICES |
188 |
|
|
SPEEDERA |
188 |
|
|
CONVERA |
188 |
|
|
REAL NETWORKS |
190 |
|
PART FIVE: ENHANCED TV AND CROSS PLATFORM PROGRAMMING |
232 |
|
|
PC/TV AND ENHANCED TV PROGRAMMING AND USAGE
MONETIZATAION |
232 |
|
|
CROSS PLATFORM BRANDS |
233 |
|
|
TURNER BROADCASTING |
233 |
|
|
ENHANCED TV INTERACTIVITY INDICIES AND USAGE STATISTICS |
236 |
|
|
DISNEY ENHANCED TV USAGE |
237 |
|
|
ENHANCED TV PROGRAM CASE STUDY REPORT FOR PROGRAMMING
YEAR 2000 |
238 |
|
|
ABC/ESPN |
239 |
|
|
CNNSI/CNNSI.COM |
240 |
|
|
SONY/COLUMBIA TRI-STAR INTERACTIVE TV |
241 |
|
|
CROSS PLATFORM SERVICES AND APPLICATIONS |
242 |
|
|
ACTV |
242 |
|
|
WORLDGATE COMMUNICATIONS |
243 |
|
|
WINK COMMUNICATIONS |
244 |
|
|
COMMERCE.TV |
247 |
|
|
ENHANCED TV MARKET FORECASTS |
251 |
|
|
CROSS-PLATFORM PROGRAMMING 2000 |
254 |
|
PART SIX: STREAMING VIDEO AD INSERTION CASE STUDIES AND
BUSINESS MODEL ANALYSIS |
263 |
|
|
VIDEO AD INSERTION: MARKET TRENDS AND ANALYSIS |
263 |
|
|
VIDEO AD INSERTION AND STREAM MONETIZATION SOLUTIONS |
264 |
|
|
HITPLAY MEDIA |
264 |
|
|
EYEWONDER |
266 |
|
|
CENTERSEAT |
268 |
|
|
SERVER-BASED AD INSERTION |
269 |
|
|
NCUBE |
269 |
|
|
MOVIE DESTINATION BUSINESS MODEL APPROACH |
270 |
|
|
MOVIEFLIX.COM |
272 |
|
|
ALWAYSI.COM |
273 |
|
|
HOLLYWOOD MEDIA |
274 |
|
|
CINEMANOW.COM |
275 |
|
|
KANAKARIS WIRELESS |
276 |
|
|
FILMSPEED.COM |
277 |
|
|
MUSIC DESTINATION BUSINESS MODEL APPROACH |
278 |
|
|
LAUNCH MEDIA |
278 |
|
|
ROLLINGSTONE.COM |
279 |
|
|
INTERNET-TV BUSINESS MODEL APPROACH |
280 |
|
|
CNET |
282 |
|
|
LIKE TELEVISION.COM |
283 |
|
|
BET.COM |
285 |
|
|
SPORTS SITE BUSINESS MODEL APPROACH |
286 |
|
|
SPORTS3 |
286 |
|
|
PGA TOUR.COM |
288 |
|
|
CBS/SPORTSLINE.COM |
289 |
|
|
NEWS SITE BUSINESS MODEL APPROACH |
291 |
|
|
CNN.com |
291 |
