Retail Channels for Interactive Entertainment Interactive Entertainment in the Home The Crystal Ball: Overall Market Market Growth Prospects The Crystal Ball: Software Forecasts The Good News The Bad News The Importance of Distribution PC vs Console Sales Channels PC Competition: A Hits Driven Business Retail Problems for PC Games PC Price Pressures Declining Shelf Space for PC Games Holiday 1998: A Disappointment? Console Hardware Competition Console Software Competition Cartridge vs CD Retail Channels: Toy Stores Retail Channels: Mass Merchants Retail Channels: Software Speciality/Computer Retail Channels: Consumer Electronics Retail Channels: Music/Video/Book Retail Channels: Sales Patterns Retail Channels: Lifecycle Pricing Getting Retailers Attention Get Retailers Excited Early Importance of Forecasting Sales MDF/Co-op The Retail Edge Hot Trends: Online Games Hot Trends: Game Genres Standing Out From the Pack