Table of Contents

1. Retail Channels for Interactive Entertainment

2. Interactive Entertainment in the Home

3. The Crystal Ball: Overall Market

4. Market Growth Prospects

5. The Crystal Ball: Software Forecasts

6. The Good News

7. The Bad News

8. The Importance of Distribution

9. PC vs Console

10. Sales Channels

11. PC Competition: A Hits Driven Business

12. Retail Problems for PC Games

13. PC Price Pressures

14. Declining Shelf Space for PC Games

15. Holiday 1998: A Disappointment?

16. Console Hardware Competition

17. Console Software Competition

18. Cartridge vs CD

19. Retail Channels: Toy Stores

20. Retail Channels: Mass Merchants

21. Retail Channels: Software Speciality/Computer

22. Retail Channels: Consumer Electronics

23. Retail Channels: Music/Video/Book

24. Retail Channels: Sales Patterns

25. Retail Channels: Lifecycle Pricing

26. Getting Retailers Attention

27. Get Retailers Excited Early

28. Importance of Forecasting Sales

29. MDF/Co-op

30. The Retail Edge

31. Hot Trends: Online Games

32. Hot Trends: Game Genres

33. Standing Out From the Pack