Nintendo NX Banner-L

NX Set For March 2017

APRIL 27, 2016 • Nintendo Co. Ltd. released its consolidated financial statements for the fiscal year ending March 31, and in the small print was a statement that the gamemaker’s NX console would be released in March 2017. At the accompanying earnings press conference held in Osaka, Japan, chief executive Tatsumi Kimishima confirmed the March […]

view
Nintendo Logo-L

Nintendo’s Major Mobile Initiative

FEB. 3, 2016 • Last December, Nintendo Co. Ltd. launched a new online account service in Japan intended to link experience from all of the gamemaker’s content. Rather simply dubbed, Nintendo Account, the service encourages access from mobile devices and PCs, as well as Nintendo’s own console systems. Login utilizing Facebook, Google and Twitter accounts […]

view
MB GLA Banner-L

Mercedes Employs Mario Again

DEC. 16, 2015 • While plenty of household brands worldwide are cross-promoting with Star Wars this month, automaker Mercedes-Benz continues to partner with Nintendo Co. Ltd. to help sell its GLA SUV in Japan. Last year, the carmaker decided it needed a little different approach to help support an automotive category it has only recently […]

view
Surprise Box Banner-L

Square Surprise Box Comes to NA

DEC. 10, 2015 • Square Enix Holdings Co., Ltd. has included the North American market for its Holiday Surprise Box this year. For $9.99 in the U.S. and €6.49 in Europe, consumers will receive Steam codes for five downloadable PC games from the Square Enix catalog. The promotion runs between December 8th and the 18th, […]

view
PS4 White Banner-L

4M PS4s Moved In 3rd Qtr

OCT. 29, 2015 • For the fiscal quarter ending September 30, Sony Computer Ent. shipped 4 million PlayStations 4s, up from 3 million units the previous quarter. For the entire 2015 fiscal year ending March 31, SCE revised the expected total of PS4s shipped to 17.5 million units, up from the previous estimate of 16.5 […]

view
Reliance Banner-L

Zapak Strengthens China Ties

SEPT. 29, 2015 • Zapak Mobile Games Private Ltd, a division of India’s Reliance Entertainment, has sealed two agreements to pursue several China-related endeavors. The first saw an Rs 989 million ($15 million) investment by Lead Eastern Investment Co., Ltd. based in Datong, China. The 10% stake is part of a joint venture between the […]

view
PS4 Price-L

New PS4 Japan Pricing

SEPT. 15, 2015 • Consumers in Japan are getting an official price cut on the PlayStation 4 from ¥39,980 ($332) to ¥34,980 ($290). The new MSRP goes into effect on October 1. Atsushi Morita, the president of Sony Computer Ent. Japan & Asia, made the announcement at Sony’s Tokyo Game Show news conference. Morita said the reason […]

view
Nintendo Banner-L

Kimishima Takes Nintendo Helm

SEPT. 14, 2015 • Tatsumi Kimishima has been chosen to succeed Satoru Iwata, who died last July, as president at Nintendo Co. Ltd. Kimishima has been with the company in numerous positions since 2000, including a stint at the helm of Nintendo of America. Most recently, Kimishima has served as General Manager, Corporate Analysis & […]

view
New 3DS-Banner-L

New 3DS NA Arrival

SEPT. 1, 2015 • The New Nintendo 3DS is making its North American debut on September 25. The model was introduced in Japan with the larger screen New 3DS XL last fall in Japan, and later in Europe on February 13. But North America only got the New 3DS XL model at the same time […]

view
2DS 99 Banner-L

Nintendo 2DS Now $99

AUG. 20, 2015 • Nintendo of America has reduced the MSRP of its 2DS handheld system from $129 to $99. Despite the lower price the portable is still being bundled with Mario Kart 7. This is the first price break since the Nintendo 2DS was launched two years ago. The system is not marketed in […]

view